The car accident attorneys at Aaron Sachs & Associates are proud to sponsor Project Roadblock, an anti-drunk driving campaign designed to spread community awareness during the holiday season. Celebrations are popular this time of year, and many Missouri drivers will be hitting the road to visit family and friends all over the country. Unfortunately, more celebrations plus more drivers on the road can equal disaster, particularly when alcohol is involved--and that's why it's important to be especially vigilant during the holidays. Now in its 8th year, Project Roadblock is working to keep these facts on people's minds during one of the deadliest times of year for auto-fatalities.
"Project Roadblock: Local TV Puts the Brakes on Drunk Driving" is a public service announcement initiative exclusively for local broadcast stations. Its founders are proud that the initiative "continues to demonstrate the power of local broadcast television to influence, persuade or affect social behavior, and broadcasters' commitment to the safety of their communities." In the past, the campaign has been powerfully successful: in 2010, a post campaign Nielsen analysis showed that people who reported seeing a Project Roadblock spot during the week of Christmas and New Year's were more likely to intervene if they saw an impaired friend or relative attempt to drive.
Here in Springfield, we're happy to partner with local broadcast stations KOLR and KOZL in this campaign. This year, Project Roadblock will use the slogan "Buzzed Driving is Drunk Driving."