Drunken driving accidents continue to plague our roadways in Ozark, Missouri and across the state. The period between Thanksgiving and Christmas, through to New Year's Day, historically brings an increase in the number of drunk driving accidents. Injury and fatal car accidents tend to spike around holidays and particularly the coming holiday season. From serious injuries to fatal accidents, driving while intoxicated can permanently mar the holidays for everyone involved.
Stay Sober or Get Pulled Over
The Missouri Coalition for Roadway Safety has launched a new safety campaign. A new logo and a new slogan are being publicized to get the word out in time for this holiday season. "Drive Sober or Get Pulled Over" is the latest message as the Coalition works to reduce the number of car accidents, injuries and deaths on our Missouri roads.
This latest campaign was launched Tuesday November 29, 2011 as Missouri State Highway Patrol (MSHP) trooper's and families of drunk driving victims came together to help the Coalition unveil the new campaign. The unveiling was held at the state capital as part of a memorial service for those killed by drunk drivers.
The logo itself sends a powerful message. It is simple but effective: a stylized police officer silhouette combined with a badge holding the slogan in front. It shows the seriousness of this new message and of the campaign. The message will be spread on the radio, in print media, as well as video and digital showings.